Spotify breidt zijn Spotify Partner Programma uit naar Belgische audio- en videomakers
Vanaf 29 april breidt Spotify zijn Spotify Partner Program (SPP), een nieuw verdienmodel voor makers, uit naar negen nieuwe markten, waaronder België. Het Spotify Partner Program biedt publieksgerichte uitbetalingen van Spotify Premium video engagement, alsook de mogelijkheid om geld te verdienen via advertenties in Spotify Free en op alle andere podcast-luisterplatforms. Dit kan makers helpen om seizoensgebonden verschuivingen en verschuivingen in de interesse van merken/adverteerders op te vangen en geeft ze een meer consistente, betrouwbare manier om inkomsten te genereren. Het Spotify Partner Program, dat voor het eerst werd gelanceerd in de VS, het VK, Canada en Australië, heeft de uitbetalingen aan makers in januari met meer dan 300% verhoogd ten opzichte van januari 2024. SPP-makers in de VS/CA/UK/AU krijgen vanaf 29 april 2025 meer mogelijkheden om Premium-video-inkomsten te genereren voor luisteraars in nieuwe markten. Op dat moment kunnen audio- en videomakers uit België, Frankrijk, Luxemburg, Nederland, Ierland, Nieuw-Zeeland, Duitsland, Oostenrijk en Zwitserland zich inschrijven.
What this means for Creators
Spotify is expanding the Spotify Partner Program to nine new international markets to give creators in these markets another way to earn for their engaging video content, and audiences a new viewing experience (no dynamic ads). The flexibility of multiple revenue streams gives creators greater control over their businesses, helping them adapt to seasonal shifts while driving incremental revenue.
This means more money in creators’ pockets: We are removing dynamic ad slots in Premium, but replacing it with a model that we think is better for creators, users, and advertisers long-term.
- We pay creators for their video engagement from Premium users; we still run ads in Free from which creators get a rev-share; creators continue to have the freedom to baked-in ads and keep 100% of that revenue.
It’s still early days, but as we continue to refine and scale, we want every creator in the SPP to have the opportunity to earn a consistent, sustainable, and meaningful income.
Further investment in video includes providing creators with enhanced discoverability and better promoting options for their full-length podcast episodes across Spotify with tools like Clips.
- Creators can now upload short-form, vertical Podcast clips through Spotify for Creators. These are recommended across Spotify surfaces so users can easily explore and find their next great show.
- We’ve seen that podcast clips drive more consumers to start a show. They are 33% more effective than previews in converting audiences to tune into an episode.
What This Means for Listeners
Listeners now have access to a bigger and better catalog of video podcasts, seamless background and foreground toggling, and for Premium users, the ability to watch videos uninterrupted by dynamic ads.
- While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.
About the Spotify Partner Program
Since the program’s launch in the US, UK, Canada and Australia in January 2025, we’re seeing some exciting early results as the top 20 eligible video podcasts have seen an average 24%+ growth of consumption, and video podcast consumption on Spotify is up more than 20% since the program’s launch.
- In its first month, the Spotify Partner Program grew creator payouts by over 300%, with hundreds of podcast creators earning over $10,000 and top earners surpassing six figures.
We’re continuing to hear optimism from creators about the opportunity that the Spotify Partner Program and uninterrupted video provide: it gives them more flexibility and control over their businesses, while also allowing them to deliver the best possible version of their content to fans — something that will drive loyal and retentive audiences.
Voor meer informatie, klik door naar Spotify’s For The Record blog.
