Spotify élargit son Programme Partenaires Spotify aux créateurs audio et vidéo belges
À partir du 29 avril, Spotify étend son Spotify Partner Program (SPP) à neuf nouveaux marchés, dont la Belgique. Ce programme de monétisation permet aux créateurs de générer des revenus en fonction de leur audience grâce à l’engagement sur les vidéos Spotify Premium, ainsi qu’à travers la publicité sur Spotify Free et d’autres plateformes de podcasts. En offrant une source de revenus plus stable, le SPP aide les créateurs à mieux gérer la saisonnalité et l’évolution des intérêts des marques et annonceurs. Depuis son lancement aux États-Unis, au Royaume-Uni, au Canada et en Australie, le programme a entraîné une augmentation de plus de 300 % des paiements aux créateurs en janvier dernier par rapport à janvier 2024. Dès le 29 avril 2025, les créateurs audio et vidéo éligibles en Belgique, France, Luxembourg, Pays-Bas, Irlande, Nouvelle-Zélande, Allemagne, Autriche et Suisse pourront s’inscrire. Les créateurs déjà actifs aux États-Unis, en Californie, au Royaume-Uni et en Australie bénéficieront également de nouvelles opportunités de monétisation grâce aux audiences de ces nouveaux marchés.
What this means for Creators
Spotify is expanding the Spotify Partner Program to nine new international markets to give creators in these markets another way to earn for their engaging video content, and audiences a new viewing experience (no dynamic ads). The flexibility of multiple revenue streams gives creators greater control over their businesses, helping them adapt to seasonal shifts while driving incremental revenue.
This means more money in creators’ pockets: We are removing dynamic ad slots in Premium, but replacing it with a model that we think is better for creators, users, and advertisers long-term.
- We pay creators for their video engagement from Premium users; we still run ads in Free from which creators get a rev-share; creators continue to have the freedom to baked-in ads and keep 100% of that revenue.
It’s still early days, but as we continue to refine and scale, we want every creator in the SPP to have the opportunity to earn a consistent, sustainable, and meaningful income.
Further investment in video includes providing creators with enhanced discoverability and better promoting options for their full-length podcast episodes across Spotify with tools like Clips.
- Creators can now upload short-form, vertical Podcast clips through Spotify for Creators. These are recommended across Spotify surfaces so users can easily explore and find their next great show.
- We’ve seen that podcast clips drive more consumers to start a show. They are 33% more effective than previews in converting audiences to tune into an episode.
What This Means for Listeners
Listeners now have access to a bigger and better catalog of video podcasts, seamless background and foreground toggling, and for Premium users, the ability to watch videos uninterrupted by dynamic ads.
- While a creator’s baked-in sponsorships will remain in the episode, traditional dynamic ads will not interrupt the video for Premium users, creating a seamless experience on any device.
About the Spotify Partner Program
Since the program’s launch in the US, UK, Canada and Australia in January 2025, we’re seeing some exciting early results as the top 20 eligible video podcasts have seen an average 24%+ growth of consumption, and video podcast consumption on Spotify is up more than 20% since the program’s launch.
- In its first month, the Spotify Partner Program grew creator payouts by over 300%, with hundreds of podcast creators earning over $10,000 and top earners surpassing six figures.
We’re continuing to hear optimism from creators about the opportunity that the Spotify Partner Program and uninterrupted video provide: it gives them more flexibility and control over their businesses, while also allowing them to deliver the best possible version of their content to fans — something that will drive loyal and retentive audiences.
Pour plus d'informations, visitez le site For The Record de Spotify.
